Crafting the Perfect Story
Having a hard time devising newsworthy story ideas for your business to pitch to the media? It can be frustrating trying to find the right story angle, but it is not impossible. Start by thinking like a reader, viewer or listener, and ask yourself a few questions to get the creative juices flowing.
• Did you recently launch a new product or service?
• Is your business unusual in any way (minority-owned, fifth generation, etc.)?
• What makes your business unique from its competitors?
• Does your company have any connections to local or national celebrities or spokespersons?
• Are you involved with a charitable cause?
• Has your company or any of its employees won any awards or achieved special recognition?
Source: “A Perfect Story Package”, Margie Fisher, All About Public Relations, http://aboutpublicrelations.net/ucfisher.htm
