Add a Picture
Ask any editor what might improve your chances of having your press release picked up and published, and you are likely to hear the answer – a photo. When using photos consider these useful tips:
1. Keep headshots on hand of all people mentioned in your press release. Avoid white background studio shots. Try to keep the photos natural looking. If you can work your company’s image or logo in to the shot, that’s even better.
2. If your press release is telling a story, be sure your photo tells the same story and is relevant as to catch the reader’s attention.
3. Try to supply a feature photo instead of a simple headshot photo. Sometimes, even the most mundane of stories will be printed if it has a superb photo (picture led story).
4. Take and keep on file generic shots that represent your industry or business. Editors may occasionally run stories and need photos. If your business is relevant to the storyline, you may be asked to comment and find yourself newsworthy.
5. Make sure your photos meet the media photo specs so they can be easily uploaded and sent when needed.
Source: “Picking the Right Picture for the Media”, Simon Apps, All About Public Relations, http://aboutpublicrelations.net/ucapps-1.htm
