Blogging & Public Relations
While blogging just to blog has never made much sense for a business, a business blogging strategy that is focused can be very effective. Blogging is communicating and it can prove useful in fostering media relations. This article points out six types of business blog formats that can potentially be leveraged as media relations tools:
• C-Suite Executive Blog – generally used to increase the profile of an executive by positioning them as an expert in their industry.
• Company Blog – a good resource for a business that wants to engage its employees in communication. You can set various permission levels and invite all who want to blog to the table.
• Expert Blog – similar in purpose and approach as the C-Suite Executive Blog.
• Topic Blog – typically restricted to a single subject, but open to many authors.
• Guru Blog – like an expert blog, it is usually written by an industry insider.
• Industry Blog – geared to a specific industry and contributed to by many within that field.
Source: “Using Blogs For Media Relations: What Types Of Blogs Are There For Corporations”, Rodger Johnson, Your PR Guy, January 19, 2009, http://www.yourprguy.com/2009/01/using-blogs-for-media-relations-what-types-of-blogs-are-there-for-corporations.html
