Advantage of National Exposure
If your business has a largely local focus, can national publicity be advantageous? Yes, all publicity even that received nationally can be put to good use in your local market. You could use that national exposure locally by:
• Making copies of the article you are featured in and mailing it to clients and prospects to “keep in touch”.
• Using in local advertisements with the tag line “as seen in XXX magazine”.
• Furthering your image as being an expert in your field.
• Generating additional national level interviews on TV and radio, which can be followed up by more PR about those interviews.
• Giving you certain notoriety in your local market and often invitations to come and speak to local groups and organizations.
Source: “Using Publicity to Your Advantage”, Al Lautenslager, Entrepreneur, July 15, 2002,
http://www.entrepreneur.com/marketing/publicrelations/prbasics/article53644.html
