Don’t Blow It
What do you do when you finally receive that which you have coveted the most – publicity? Businesses work hard to generate attention from the media, but often falter when the spotlight actually shines brightly on them. Is your business ready to ramp up production to handle the additional business that may come with the extra media attention?
It is fairly common that the publicity for a business often comes before a business is ready. When that happens, businesses find themselves struggling to keep up with production and/or inventory demands. If that happens, the business is likely to miss taking full advantage of the publicity received.
Experts recommend that small businesses have a growth plan in place before the publicity hits. Also, have enough capital available to expand your production levels or increase inventory should the need arise.
Source: “You have the public’s attention; Now, how do you make sure you don’t blow it?” Kemi Osukoya, Wall Street Journal, September 25, 2006.
