Putting Your Business News Online
The Web is an affordable and effective public relations tool for small businesses. That is why many business owners have taken to creating online newsrooms on their web sites. Online newsrooms afford members of the media an easy and cost-effective way to access press releases and other relevant information about your company.
When creating a newsroom, first decide whether you would like to set up a separate site for the media to access or if you want to incorporate it on your main web site. There are advantages and disadvantages to both approaches. The news room should include various forms of contact information made clearly visible to visitors, list press releases in chronological order, and consider including a section of charts and images for the media to download to enhance a story.
Source: “Creating an Online Newsroom”, Bridget McCrea, Black Enterprise, July 2005, http://www.blackenterprise.com/magazine/2005/07/01/creating-an-online-newsroom/
