Hiring an Online Publicist
Demand has been growing for online publicists in recent years given the growth of the Internet. Most small businesses understand the importance of online promotion, but are sometimes unsure how to go about it. Unfortunately, finding a reputable online publicist to help can be challenging. Ann Leedom of Net Connect Publicity offers a few pointers on how to avoid being taken in by online publicity scams.
The saying, “if it is too good to be true, it probably is” holds true in this situation. Be wary of online publicists who make extreme claims or outrageous promises. Secondly, know that there are differences between online and traditional publicists. Often, traditional publicists lack the online relationships and connections that an online publicist can bring to the table. This can make a big difference in getting your message out there. That is why it is important to choose an online publicist based on their contacts and experience.
Hire an online publicist who knows how to get your business fast and prominent placement on the web sites you want to target. Work only with reputable publicists who want to create partnerships between your business and the web sites on which you are featured. Ask them if they are willing to guarantee their work. Credible online publicists can and do guarantee their placements. Finally, avoid using a publicist who does not customize your campaign to meet your needs. They should have your best interests at heart and be an important contributing member of your team.
Source: “How to Hire An Online Publicist”, Anne Leedom, SmartBiz.com, http://www.smartbiz.com/article/view/1607/1/4
