Making Your Business Newsworthy
The more newsworthy your business is, the more likely you will be in securing publicity from the press. How can you make your business newsworthy? David Frey, President of Marketing Best Practices Inc., a small-business marketing consulting firm, offers 20 tips to small businesses such as:
1. Create a top ten list for something related to your business. For example, if you are a hairdresser, write an article titled “The Top Ten Hairstyles for Summer”.
2. Link your business to a holiday or special day.
3. Be the first to offer something that distinguishes you from your competitors such as a free car wash with every full tank of gas purchased.
4. Sponsor a local community charity event.
5. Hold a unique customer appreciation theme party.
Source: “Throw a one-of-a-kind customer appreciation theme party”, David Frey, SCORE, http://www.score.org/m_pr_18.html
