Publicity at Trade Shows
In addition to providing you with new business leads, trade shows present good opportunities for generating publicity. To ensure that you make the most for this public relations opportunity, you should:
1. Make sure the trade show opportunity is a good match with your target market.
2. Negotiate for additional value before you commit. Most events will at least provide a list of attendees after the event so you can follow up. However, you should also inquire about the possibility of being included in participant email distributions promoting the event, and any advertising opportunities in the event show guide.
3. Keep giveaways meaningful to your business. Don’t give something away free just to give something away. Be sure that it has significance to your business. Also, make attendees work for their freebie. For example, have them complete a short industry-related survey and hold a press conference at the end of the trade show to announce the results.
Source: “Generating Publicity at Trade Shows”, Shannon Cherry, January 22, 2009, Bizzia.com
http://www.bizzia.com/startupspark/generating-publicity-at-trade-shows/
