Reaching Out
A sound public-relations strategy that focuses on activities that generate positive media attention will go a long way in growing your business. Mary Gormandy White of the Mobile Technical Institute offers three techniques for generating publicity.
Hosting a special event for the public is a great way to create free publicity. Newspapers and web sites will often offer special sections devoted to advertising free community events. Doing public speaking engagements for civic or professional organizations is another way to generate free publicity. These groups will advertise speakers at upcoming events and print your biography in their newsletters. Charitable marketing allows you to give back by teaming with your favorite nonprofit organization. As most media outlets look favorably on events benefiting nonprofits, you may receive positive press as a result of your involvement.
Source: “Three Techniques for Generating Publicity”, Mary Gormandy White, All About Public Relations, http://aboutpublicrelations.net/ucwhite1.htm
